See 50+ pages the verbal and visual components of package design analysis in Doc format. 1Rettie Ruth and Bruwer Carol 2000 The Verbal and Visual Components of Package Design Journal of Product and Brand Management 91 56 70. It is estimated that 73 percent of purchase decisions are made at point of sale. 20Recall is better for verbal stimuli when the copy is on the right-hand side of the package and better for non-verbal stimuli when it is on the left-hand side. Read also verbal and the verbal and visual components of package design 4The Verbal and Visual Components of Package Design Autobiographical Details Ruth Rettie did an MBA at Strathclyde University before spending 10 years in FMCG marketing with Cadburys General Foods and Unilever.
12 Statement of problem. 15 Significance or rationale of the study.
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Content: Solution |
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According to our respondents and theory packaging is a big component in a brands marketing strategy and to communicate the brands message and values.
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Under conditions of rapid perception there is an advantage for verbal stimuli perceived from the right-hand side and for non-verbal stimuli perceived from the left-hand side.
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Content: Synopsis |
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Publication Date: May 2017 |
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